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| PennMedia.com Adds "Clusters" For Target Marketing PennMedia.com, specializing in delivering e-mail newsletter advertising, has developed several "clusters" to offer advertisers that wish to reach such consumer categories as: pets, women, men, small office/home office (SOHO) and shoppers. "Within our proprietary network, we have been successful at identifying key segments that marketers need to get in front of," stated PennMedia.com CTO Tom La Porte. "We plan to add several new clusters over the coming months as we continue to respond to the needs of our ever growing client base." Presently, PennMedia.com has 8.2 million opt-in subscribers to over 250 separate e-mail newsletters. All of the newsletters are free and supported by advertising. The network is projected to have over 300 newsletters and 10 million subscribers by year's end. PennMedia.com clients include: Columbia House, Zing, BestQuote.com, RockLoans.com, Buy.com, DoubleDay, CDNOW and National Child Support. http://www.pennmedia.com/ Matt Hockin Web Design, Business, Internet, Web, ISP, graphics utilities, html, - (11/28/99) Back to the Topic Index |
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